Wan 3.0 AI Video Generator
Alibaba's Flagship Video Model — Full HD 1080p, Smart Duration, Three Ways to Create
Wan 3.0 (Wan 3.0 Prime) is Alibaba's flagship video generation model. Turn a text prompt, a single image, or a set of reference images, clips, and audio into a polished video with native synchronized sound — effects, ambience, and speech — at no extra cost. Choose 480p for speed, 720p for balance, or full HD 1080p for maximum quality, set any duration from 2 to 30 seconds, or switch to Auto and let the model pick the right length from your prompt.
Wan 3.0's smart duration is unique: leave the length on Auto and the model reads your prompt and reference media to decide how long the video should run, anywhere from 2 to 30 seconds. Image-to-video animates a starting frame and can interpolate to an optional end frame for controlled transitions, with the output following your image's aspect ratio. Reference-to-video accepts up to 10 reference images plus up to 5 reference videos and 5 audio tracks, and you direct them positionally — 'the subject in Image 1 walks past Video 1' — to carry characters, styles, motion, and sound across generations. There's no subscription — you pay only for what you generate.
How to Use Wan 3.0
Step 1: Pick Your Mode
Choose Text to generate from a prompt, Image to animate a photo (with an optional end frame), or Reference to direct the video with up to 10 images plus reference video and audio.
Step 2: Write Your Prompt & Settings
Describe the motion and scene, then set resolution (480p/720p/1080p), duration (2–30s or Auto smart duration), aspect ratio, and whether to generate native audio.
Step 3: Generate and Download
Click generate and let Wan 3.0 render your video with synchronized sound. Preview it in the browser and download the MP4 when it's ready.
Wan 3.0 Technical Specifications
| Provider | Alibaba |
| Release Date | August 2026 |
| Resolutions | 480p, 720p, 1080p |
| Video Duration | 2–30 seconds (or Auto smart duration) |
| Aspect Ratios | 16:9, 4:3, 1:1, 3:4, 9:16, Adaptive (text & reference; image mode follows your image) |
| Audio Generation | Native synchronized audio (on by default) |
| Input Modes | Text-to-video, Image-to-video (first/last frame), Reference-to-video |
| Reference Inputs | Up to 10 images, 5 videos (≤15s total), 5 audio (≤15s total) |
Why Choose Wan 3.0
Full HD 1080p Output
Generate true 1080p video — a step above most flagship models — with 720p and 480p tiers when you want faster, cheaper drafts.
Smart Duration, 2 to 30 Seconds
Pin any length from a 2-second loop to a 30-second scene, or leave it on Auto and let the model fit the duration to your prompt and reference media.
Directable Reference Mode
Combine up to 10 reference images, 5 videos, and 5 audio tracks, then direct them positionally in your prompt — 'the subject in Image 1 walks past Video 1' — for consistent characters, styles, motion, and sound.
Wan 3.0 vs Other AI Video Generators
| Feature | Wan 3.0 | Seedance 2.5 | MiniMax H3 | Flux 3 |
|---|---|---|---|---|
| Provider | Alibaba | ByteDance | MiniMax | Black Forest Labs |
| Max Resolution | 1080p | 720p | 2K | 1080p |
| Max Duration | 30s | 30s | 15s | 20s |
| Native Audio | Yes | Yes | Via audio references | Yes |
| Input Modes | Text, Image, Reference | Text, Image, Reference | Text, Image, Reference | Text, Image, First/Last Frame |
| Best For | 1080p quality & smart duration | Long clips & fidelity | 2K detail & realism | Cinematic motion |
What You Can Create with Wan 3.0
Social Media Content
Spin up TikToks, Reels, and Shorts in 9:16 with native sound, from snappy 2s loops to full 30s stories.
Product & Ad Clips
Animate product photos into full HD promos with first/last-frame control and synchronized audio.
Short Films & Story Scenes
Use 1080p and durations up to 30 seconds to play out complete scenes with ambience and continuous motion.
Character Consistency
Keep a character or style on-model across a series with reference images addressed as Image 1, Image 2 in your prompt.
Sound-Driven Clips
Provide reference audio alongside images or video to guide mood, rhythm, and ambience.
Storyboards & Previz
Quickly visualize scenes and shots from text prompts — let Auto duration match the clip length to each beat.
Explore Related AI Video Generators
Seedance 2.5
ByteDance's flagship video model with native audio, reference mode, and up to 30s duration.
MiniMax H3
MiniMax's frontier Hailuo 03 — 2K text, image & reference to video, up to 15s.
Flux 3
The FLUX family goes multimodal — text, image & first/last frame to video with native audio.
Kling 3.0
Director-grade video with multi-shot AI and native audio.
Veo 3.1
Google DeepMind's advanced video model with resolution control.
Sora 2
OpenAI's advanced text-to-video model.
Wan 3.0 FAQ
What is Wan 3.0?
Wan 3.0 (Wan 3.0 Prime) is Alibaba's flagship AI video model. It generates videos from text, a single image, or reference media at 480p, 720p, or full HD 1080p, with native synchronized audio and durations from 2 to 30 seconds — or an Auto mode that picks the length for you.
What input modes does it support?
Three: text-to-video (generate from a prompt), image-to-video (animate a starting frame with an optional end frame), and reference-to-video (guide the result with up to 10 reference images plus up to 5 reference videos and 5 reference audio tracks).
What is smart duration?
Set the duration to Auto and Wan 3.0 decides how long the video should be — anywhere from 2 to 30 seconds — based on your prompt and reference media. You can always pin an exact length instead.
Does it generate audio?
Yes. Native synchronized audio — sound effects, ambience, and speech — is generated by default at no extra cost. You can turn it off if you only need video.
What resolutions, durations, and aspect ratios are available?
Resolutions are 480p (fastest), 720p, and 1080p full HD. Durations run from 2 to 30 seconds, or Auto. In text and reference modes, aspect ratios include 16:9, 4:3, 1:1, 3:4, 9:16, and Adaptive; in image mode the video follows your image's aspect ratio.
How does pricing work?
There's no subscription — you pay per generation with credits. Cost scales with resolution and duration, so shorter 480p clips cost less than longer 1080p videos.